Privacy Policy

1. Information We Collect

We may collect the following types of information:

1. Personal Information: Name, email address, phone number, company name, and job title when you contact us, submit enquiries, or engage our services.
2. Enquiry and Project Information: Details you provide about a workflow, software product, current systems, or potential project.
3. Usage Data: Information about how you interact with our website, including IP address, browser type, pages visited, and time spent on our site.
4. Cookies and Tracking Technologies: We use cookies and similar technologies to enhance your browsing experience, analyse website traffic, and measure advertising. These include Google Ads click identifiers and Meta browser and click cookies such as _fbp and _fbc.
5. Advertising Attribution Data: Information that connects an enquiry with the advertisement or campaign that led to it, including Google Ads click identifiers, Meta cookie identifiers, event identifiers, page URLs, IP addresses, browser user-agent information, campaign, ad set and ad identifiers, CRM lifecycle stages, and won-deal value and currency.

2. How We Use Your Information

We use the information we collect to:

1. Provide, operate, and maintain our services
2. Assess enquiries and provide software services
3. Communicate with you about our services, updates, and promotional offers
4. Process transactions and send related information
5. Respond to your enquiries and provide customer support
6. Improve our website and services through analytics and feedback
7. Measure advertising performance, attribute enquiries to campaigns, build advertising audiences and improve campaign delivery. For Google Ads, we may send one-way hashed email addresses and phone numbers together with advertising click identifiers. For Meta, we use the Meta Pixel, Automatic Advanced Matching and Conversions API and may send one-way hashed names, email addresses and phone numbers together with Meta cookie identifiers, event information, IP addresses, browser information and page URLs. We also send later CRM lifecycle stages and, for won customers, the associated deal value and currency.
8. Comply with legal obligations

3. Information Sharing and Disclosure

We may share your information in the following circumstances:

1. Service Providers: We may share information with third-party vendors who assist us in operating our business, such as hosting providers and analytics and advertising services. This includes Google and Meta for advertising measurement and attribution. Google receives hashed email addresses and phone numbers through its conversion integration. Meta receives hashed names, email addresses and phone numbers through Automatic Advanced Matching and the Conversions API, together with the technical identifiers described above, CRM lifecycle stages and won-deal value and currency. We do not send company names or enquiry descriptions to Google or Meta.
2. Overseas Processing: Some service providers, including Google and Meta, may process information outside Australia, including in the United States, subject to their contractual and data-protection obligations.
3. Legal Requirements: We may disclose information if required by law or in response to valid requests by public authorities.
4. Business Transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.

4. Data Security

We implement appropriate technical and organisational measures to protect your personal information against unauthorised access, alteration, disclosure, or destruction. However, no method of transmission over the Internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

5. Data Retention

We retain your personal information only for as long as necessary to fulfil the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.

6. Your Rights

Under Australian privacy law, you have the right to:

1. Access the personal information we hold about you
2. Request correction of inaccurate or incomplete information
3. Request deletion of your personal information, subject to legal requirements
4. Opt-out of marketing communications at any time

To exercise these rights, please contact us using the details below.

7. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of these external sites. We encourage you to review the privacy policies of any third-party sites you visit.

8. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated effective date. We encourage you to review this policy periodically.